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New Call-to-action How to evaluate the functions of chatbots on the market There are several tools that can help you implement chatbot technology on your company website. HubSpot has a built-in tool that is part of the marketing automation platform . Depending on your needs, budget and skills, here is a list of tools to compare in addition to the aforementioned HubSpot: Drift ApexChat LiveChat Intercom Before making any choice it is important to evaluate the actual ability to resolve a critical issue on the site: do you need to improve the browsing experience? Do you want to use chat as an additional marketing tool.

Do you want to include it in your sales processes? How much automation do you need? How many users do wedding photo editing service you need to be able to manage? If you don't have a budget, you can also think about free tools, experimenting and monitoring the results. How to measure the effectiveness of conversational marketing How do you know if chatbots and conversational strategies are working? What results are obtained? Is it possible to measure ROI? If set up right, yes.



It is not complex to analyze the statistics relating to the number of chat sessions activated, the questions resolved and the type of contact. By tracking the numbers every week and month you will be able to understand the impact of the new tool on your site and lead generation. Afterwards, with the contacts entered in CRM it will be easy to evaluate how many commercial opportunities have started their purchasing process via the site and the chat, how many sales have actually closed, how long it took and how the experience on the site influenced loyalty of customers.